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MICE Tourism: Building momentum for a restart
Date: 05/10/2020

MICE tourism (Meetings, Incentives, Conferencing, Exhibitions) is identified as one of the main products of the smokeless industry of Can Tho city, besides river tourism. Over the past few years, MICE tourism has strongly developed and gradually become an important element in promoting the tourism of the city. In particular, MICE tourism is a stepping stone to redirect travel for a reboot after the COVID-19 pandemic.
Can Tho Ecolodge.

Can Tho is the center of the Mekong Delta with different investments in many fields. In particular, urban development has gradually turned Can Tho into a city with diverse and modern infrastructure, suitable for entertainment, study, and work. So far, Can Tho has 290 accommodation establishments with more than 7,400 rooms. Specifically, there are about 135 hotels from 1-5 stars, with more than 4,900 rooms. Additionally, Can Tho has many restaurants, conference halls with a capacity of over 1,000 guests, and several luxury resorts. With a diversified hotel system, Can Tho city is suitable for the rapid development of MICE tourism.

Over the past few years, MICE tourism has developed stably, making an important contribution to the development of Can Tho tourism. The total number of guests staying in Can Tho was about 1.7 million in 2016, 2.2 million in 2017, and 2.6 million in 2018. Particularly, it reached over 3 million in 2019 and this helps the occupancy rate to change positively. Before 2015, the average length of stay for the visitors in Can Tho was only 1 - 1.2 days. Currently, it reaches 1.8 days. For 3-5 star hotels, the occupancy rate at the weekend is quite high as 80-90% of rooms are booked in advance. The representative of Can Tho Ecolodge said: "Currently, despite the negative impacts of the COVID-19 pandemic, the number of visitors to Can Tho Ecolodge is still stable. Specifically, the number of pre-booked rooms account for over 80% at weekends, and over 50% for other days of the week".

Visitors are satisfied with the service quality of the hotel system in Can Tho. Ms. Trần Thị Bảo Thu, a tourist from Ho Chi Minh City, said: “I am very pleased when staying in Victoria Can Tho because the service quality here is very good, from the rooms to the restaurant and the service staff. The space here is very environmentally friendly. What I like most about this hotel is that I can receive information about everyday events that are short and concise”. Victoria Can Tho is an international 4-star hotel in the Mekong Delta. It is rated and awarded by the Ministry of Culture, Sports and Tourism as the top 4-star hotel in Vietnam in 2017. The hotel also offers many interesting experiences for tourists, including a cruise trip on Hau River at night, a short tour to learn about famous craft villages in Can Tho city, or participating in some exciting activities such as water yoga, turning off lights in response to Earth Hour and so on.

In Can Tho, there are also many accommodation establishments famous for their quality. For example, Mekong Rustic Can Tho received a Certificate of Excellence from TripAdvisor - a reputable travel agency, rated by global travelers. This is one of the most trusted awards for businesses in the tourism industry. Mekong Rustic Can Tho is loved and chosen by international tourists, especially European, American, Australian, Northeast Asian, and the like. In two consecutive years 2018 and 2019, this resort has been rated for excellent service from TripAdvisor, thanks to good comments from guests. In 2019, Mekong Rustic Can Tho was voted in both titles namely accommodation and tour activities. This place not only provides an airy, rustic space amidst orchards but also offers visitors unforgettable experiences, such as participating in several cultural activities, visiting craft villages, exploring the countryside, visiting floating markets, etc.

Previously, My Khanh Tourist Village (Phong Dien) was one of 15 recipients of the ASEAN Tourism Awards of the 2019 ASEAN Tourism Forum (ATF). The homestay system of My Khanh Tourist Village won the ASEAN Homestay Award. Besides, hotels such as Muong Thanh, TTC Premium, Azerai Can Tho, Mỹ Thuận homestay... also won domestic and international tourism awards.

In the Mekong Delta region, Can Tho has a huge advantage in developing MICE tourism. Can Tho city not only has a complete system of accommodation facilities, but it also has many attractive festivals like the Southern Folk Cake Festival as well as other famous festivals in Ninh Kieu, Cai Rang, Phong Dien, Thot Not, etc. In addition, there are many regional, national, and international conferences and seminars that have been successfully organized in Can Tho city. MICE tourism system in Can Tho is constantly developing with many resorts and hotels, such as Van Phat Riverside, Iris, Dong Ha Fortuneland, Con Khuong Resort, etc. These hotels and resorts keep upgrading the system and expanding conference rooms, aiming for the professionalism and quality with MICE tourism.

Mr. Nguyễn Khánh Tùng, Director of the Department of Culture, Sports and Tourism of Can Tho City, said: “Can Tho city is promoting MICE tourism in addition to ecotourism and river tourism. MICE tourism is also considered as a method to keep Can Tho tourism stable and create momentum for other types of tourism and services to develop, thus becoming a stepping stone for restarting tourism activities after the COVID-19 pandemic”.


Source: Can Tho Newspaper – Translated by Hoang Dat



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