“Developing a Mice tourism model in Can Tho City” is a city-level scientific research project to contribute to the sustainable development of Can Tho tourism. The project aims to develop a tourism model combining meetings, incentives, conferences, and exhibitions (MICE) and promote investment in association with visiting cultural and historical relics, attractive tourist attractions, business establishments, and business models in Can Tho City. On this occasion, the tour introduces Vu Yen Salanganes' nest, Southern culture at Hue Thi Ao Dai Showroom, Can Tho City's OCOP herbal products such as Hygie herbal tea, Agrimush cordyceps products… Through visiting these business establishments, visitors will learn useful information about the process of product development, and exchange experiences with other businesses. As a result, this will contribute to diversifying tourism products in Can Tho City, connecting travel businesses, expanding markets, etc. The tour also takes visitors to the Temple of the Hung Kings which is one of the most attractive tourist attractions in Can Tho City with unique architecture and interesting cultural activities.