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Can Tho City explores the implications of Virtual Reality Technology in Tourism
Date: 04/08/2023

Recently, Virtual Reality Tourism has created a breakthrough with Travel 4.0. Tourism 4.0 is indispensable for the tourism industry to integrate with the general trend of society in a digital age. Travel experience with virtual reality technology is the inevitable direction to catch up with the development of tourism. In the general trend of Virtual Reality Tourism, Can Tho City will apply Artificial Intelligent (AI) and Virtual Reality (VR) to improve visitors’ experience and increase the attractiveness of tourism products.
The Temple of Hung Kings in Can Tho City

Through specialized technical equipment, tourist areas, museums, hotels, resorts, entertainment spots, etc. will be digitized with almost 100% accuracy (with an error of about 1%). Around 100 to 200 photos of each place were taken from various angles. The photos were then fed into a software to be processed into 3D models.  Researchers then added them into virtual and augmented reality spaces. People from all over the world can experience the digitized space using 3D devices such as VR headsets, or conventional 2D screens (mobile phones, computers, ipads...). Many countries around the world, especially Asian nations, have accelerated innovation and digitalization policies in the wake of Virtual Reality Tourism.

The Tourism Authority of Thailand (TAT) aims to develop virtual tourism with “Metaverse Phuket City” and “Amazing Thailand”. Phuket has been chosen as the pilot project to become Thailand’s first Metaverse City because of its reputation as a leading tourism province, often referred to as the “Pearl of the Andaman”.

In addition, Korea planned to make Seoul the first city to enter the Metaverse, where it intends to create a virtual communication ecosystem for all areas of its municipal administration. This would include economic, cultural, tourism, educational, and civic service. In addition, Seoul’s major tourist attractions, such as Gwanghwamun Plaza, Deoksugung Palace and Namdaemun Market, will be introduced through the “Virtual Tourist Zone”. From 2023, Seoul’s leading festivals, such as the Seoul Lantern Festival, will also be held in the metaverse so that it can be enjoyed by all people around the world.

Egypt has recently launched the virtual city “Metatut”. Taking inspiration from King Tutankhamun, “Metatut” allows visitors to travel through time and space to learn about Egyptian history. There are four public spaces in METATUT: Valley of the Kings, the Sun Chamber, Akhenaten Palace, and the Magic Melody Chamber.

In Vietnam, the application of virtual reality technology in tourism is still in its infancy. Some localities in Vietnam have applied AI and VR to improve visitors’ experience and increase the attractiveness of tourism products. Specifically, Ha Long Wonder Park tourist area in Quang Ninh has opened a VR game room, allowing visitors to explore the beauty of Ha Long Bay and the famous landmarks of Vietnam. VR allows people to experience trips In Da Nang, Quang Nam, and Phu Quoc (Kien Giang)… though they are just sitting at home. Specifically, "My Son Metaverse" (Quang Nam) or JW Marriott Phu Quoc Emerald Bay has a virtual reality room equipped with advanced technology.

Can Tho Department of Culture, Sports and Tourism has a Plan for digital transformation program to 2025, orientation to 2030. Specifically, Can Tho City will increase the application of information technology in the field of tourism. Moreover, the city determines to develop a smart tourism ecosystem towards improving operational efficiency, promoting economic growth and enhancing the competitiveness of the city’s tourism sector.

Can Tho City will focus on the application of virtual reality technology in different fields. Accordingly, the tourism sector will digitize all destinations, tourism products, cultural and entertainment events in the city, aiming to build 3D photos and models (VR360) at attractions. The initial experimental tourist sites are the Temple of Hung Kings, Ninh Kieu Wharf, Cai Rang Floating Market, Binh Thuy Ancient House, and Memorial site for valedictorian Bui Huu Nghia.


Source: Can Tho News - Translated by Hoang Dat



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