The Vietnam Cuisine Culture Association (VCCA) is working to develop a national online cuisine map with a view to introducing Vietnamese cuisine quintessence to the world through helping those who want to explore the country's food. The association conducts surveys and collects data on Vietnamese culinary culture to compile about 1,000 typical dishes of Vietnamese cuisine and create a database for online map and online museum of Vietnamese cuisine. These projects will contribute to paving the way to bring the Vietnam brand to the world via cuisine and improving national competitiveness.

In the first phase, about 421 culinary dishes from 60/63 provinces and cities were nominated. With the participation of experts in culture, history, food, and tourism, the VCCA has selected 121 typical Vietnamese dishes, including 47 from the north, 37 from central Vietnam, and 37 from the south. These are the iconic dishes of localities and regions, embodying the local cultural quintessence.

The project "Building and Developing Vietnamese Culinary Culture into a National Brand, Period 2022-2024" includes 3 component projects: Collection of 1000 typical Vietnamese culinary dishes; Online Vietnam Cuisine Map; Online Vietnam Culinary Culture Museum with three criteria: Preserve the value of culinary culture; promote nutrition science and develop the culinary economy.

The main mission of the project is to collect and promote the heritage and quintessence of Vietnamese culinary culture into a national brand, making Vietnam the "kitchen of the world" and contributing to the preservation and promotion of Vietnamese cultural values. Moreover, with the joint contributions of businesses, Vietnam's culinary culture could be promoted and turned into a national and Vietnam's national tourism brand.