Currently, Can Tho City boasts natural advantages for developing agricultural and rural tourism, especially river-related tourism, as it is surrounded by rivers and canals and rural areas account for more than 60% of its total area. The city has many localities that offer tourism services in fruit orchards such as My Khanh tourism village in Phong Dien district, Son riverine island in Binh Thuy district and Tan Loc riverine island in Thot Not district.

The development of agricultural and rural tourism has improved incomes for farmers and the infrastructure in rural areas. Moreover, agricultural tourism services have helped promote the city’s specialized products and products recognized under the country’s “One Commune-One Product” (OCOP) programs to more consumers.

According to Can Tho municipal Department of Culture, Sports and Tourism, the city received more than 1.5 million tourists in the first quarter of this year, up 76% from the same period last year, and most of the tourists chose to visit ecotourism and agricultural tourism sites and floating markets.

However, Can Tho has not really exploited the full potential of agricultural tourism. Therefore, the event mainly discussed solutions on promoting agricultural tourism; developing tourism brand; opportunities, challenges and orientations for developing the agricultural tourism in Can Tho City in the coming time.