Vietnam's Tourism Development Strategy to 2030 has also identified culinary tourism as an important product line, contributing to improving Vietnam's competitive advantage and tourism brand. Vietnamese food has proven attractive, being loved and honored by international tourists. Therefore, Vietnam has planned to develop culinary tourism into a national strategic product.

Specifically, the International Food Festival - Quang Nam 2023 with the theme “Quang Land with the culinary quintessence of the four directions” is scheduled to take place from August 31 - September 3 in the central province of Quang Nam. The event is expected to contribute to honoring, preserving, promoting and effectively exploiting the cultural value, cuisine, and tourism.