Accordingly, rural tourism development is associated with promoting the potential and advantages of agriculture, craft villages, culture, and ecological environment of localities, in order to improve the quality of material and spiritual life of the local people, contributing to rural economic restructuring toward multi-value integration, inclusiveness, and sustainable development.

According to the Plan to implement the Rural Tourism Development Program in the new rural construction, period 2021-2025 in the city, the specific goal by 2025 is to develop and standardize rural tourism destinations and products. Can Tho City will strive to have at least one recognized rural tourist spot associated with the local advantages in agriculture, culture, craft villages, or ecological environment; 50% of rural tourism service establishments will be recognized as meeting tourist service standards.

Rural tourism development will be promoted in association with the digital transformation process; at least 50% of recognized rural tourist spots will be digitized and connected to the city’s tourism promotion pages by digital technology.

By 2025, 100% of rural tourist attractions are introduced and promoted. 50% of rural tourist spots will apply electronic transactions in tourism activities. Each new rural district with tourism potential will strive to build at least one model of a specific agricultural and rural tourism linkage chain. At least 70% of rural tourism establishment owners will receive training and coaching in tourism management, and 80% of rural tourism workers will be trained to serve tourists. Each tourist destination will have at least one staff fluent in foreign languages.

In order to achieve the above goals, the Plan focuses on implementing key contents such as completing guiding documents on agricultural and rural tourism development; propaganda, training, and capacity building on agricultural and rural tourism; supporting the development of agricultural and rural tourism models; apply digital transformation in agricultural and rural tourism development.

To promote and introduce agricultural and rural tourism through the organization of events, festivals, and forums; integrating introduction of agricultural and rural tourism products at tourism promotion events in Can Tho City in particular and Vietnam in general; connecting tourists with agricultural and rural tourism destinations, step by step forming a supply-demand connection network for agricultural and rural tourism.