Preliminary statistics from travel agencies suggest a slight increase in the market demand for tourism this year, estimated to be around 10-20%. Much of this demand is centered on short day tours, coastal and island trips, as well as nature-oriented getaways. Ms. Nguyen Thi Hong Nhi from Ninh Kieu district shares, "During the holiday, I want to take my family on a vacation, allowing my children to relax before the new school year begins. I am considering several 3-4 day tours to coastal cities such as Da Nang, Phan Thiet, and Phu Quoc. I am currently evaluating the budget to ensure it's appropriate, as flight prices seem to be rising." Meanwhile, a group of young friends, led by Tran Nguyen Thuy Trang from Cai Rang district, expresses, "We love exploring nature, especially the scenic routes up North during the rice and flower seasons. We are contemplating between choosing Ha Giang or Trang An, Ninh Binh."

With the diverse demands of the market in mind, travel agencies have swiftly seized the market trends and introduced a series of appealing programs. Specifically, Saigontourist has organized around 100 domestic and international tours, featuring more than 300 departure schedules, with a strong emphasis on domestic tours. Vietravel has also launched hundreds of tours to meet various needs. Furthermore, travel agencies like Benthanh Tourist, Fiditour, Ido Travel... have introduced multiple programs catering to the trends, financial considerations, and preferences of different entities and individuals.

According to assessments from travel companies, this year, routes in the Northern and Central regions, Phu Quoc, and Da Lat continue to attract more visitors than other routes. For individual travelers, there is a tendency to embark on family vacations, combining leisure with relaxation. Specifically, those with higher incomes have chosen upscale resort accommodations in "paradise" beach destinations such as Da Nang, Nha Trang, Mui Ne, Ho Tram, and Quy Nhon. On the other hand, group travelers and companies often opt for destinations like Da Nang - Hue, Phu Quoc, Ba Ria - Vung Tau... featuring sightseeing itineraries, rewards and events, and gala dinners (MICE tourism). These tours are designed flexibly, with a focus on short durations and flexible prices. Island tours typically span 2-3 days or 3-4 days, with highly favorable prices ranging from 3-7 million VND per pax, depending on the chosen services. For Northern region tours, with longer itineraries of 4-5 days or 4-6 days, prices are around 10 million VND per guest or more, depending on the itinerary and services chosen. All tours are offered at discounted rates, with prices not significantly higher than the previous year.

However, the current airfare prices for airlines during the September 2nd holiday are all on the rise. Especially for routes to popular tourist destinations like Phu Quoc, Nha Trang, Da Nang, and Quy Nhon,… are drawing the attention of many travelers. The average round-trip ticket prices for these routes range from 3 to 6 million VND per person. The increase in airfare during the September 2nd holiday period will result in domestic travel packages becoming more expensive than international ones, greatly impacting customers' decisions to purchase domestic tour packages.

In recent years, foreign tours have gained popularity due to their affordability. Specifically, destinations such as Thailand, Singapore, Malaysia, Cambodia, Indonesia, and others have offered prices comparable to or even lower than domestic travel. With international tours, travelers can also experience premium services such as flights from 4 to 5-star airlines and stay at 3 to 4-star hotels. Keeping up with market preferences, travel agencies have developed diverse tours to destinations like Thailand, South Korea, China - Phoenix Ancient Town, Taiwan, Nanning (China), Japan, and more. According to these travel agencies, tours to Thailand, Japan, South Korea, and Bali (Indonesia) remain popular choices among travelers. Additionally, this year has witnessed the rise of routes to Northern Europe, Australia, the Spectrum of the Seas cruise tour to Singapore - Malaysia - Thailand, and various Southeast Asian tours.

To prevent unstable fluctuations in airfare as seen during the April 30th and May 1st holidays, many airlines have enhanced and flexibly adjusted flight schedules to meet the highest demand for travel during the September 2nd holiday. Specifically, the Vietnam Airlines Group (including Vietnam Airlines, Pacific Airlines, and VASCO) will provide nearly 400,000 seats on domestic routes operated by various airlines during the peak period from August 31st to September 5th, a 15% increase compared to normal operations. During this time, flight schedules will primarily focus on routes to Hanoi, Ho Chi Minh City, Da Nang, Nha Trang, and Phu Quoc. With the rapid increase in the preference for international destinations, the Vietnam Airlines Group will also offer over 155,000 seats on international routes, more than doubling the figure from the same period in 2022. As a result, this year's ticket prices will be flexibly adjusted based on market conditions. Meanwhile, airlines like Vietjet Air and Bamboo Airways have also introduced various promotional programs with diverse price ranges to stimulate continued recovery and growth in the tourism market.