This year’s festival, themed "Preserving and promoting the value of Southern folk cakes", will take place from April 28 to May 2, 2023. The event attracts more than 300 display booths and 160 bakers from 27 units and organizations of provinces and cities, including Hau Giang, Tien Giang, Vinh Long, Tra Vinh, Bac Lieu, Soc Trang, Ben Tre, An Giang, Dong Thap, Binh Thuan, Can Tho and others. The festival is a chance for gourmets to enjoy a wide range of local specialties and delicious cakes and performances of traditional cake-making of localities in the country.

Can Tho City leaders present souvenir flags of the Organizing Committee to representatives of provinces and cities participating in the festival.

Can Tho City leaders present flowers and gifts to sponsors, partners, and Miss Intercontinental 2022 who is the ambassador of the 10th Southern Folk Cake Festival 2023.

Art show with the theme "Southern flavors" honors the cultural values of Vietnamese cuisine in general and Southern folk cakes in particular.

Hot air balloons at the 10th Southern Folk Cake Festival 2023.

The event also includes a series of cultural and sports activities, such as cake offering ceremony at the Temple of Hung Kings in Can Tho City, tourism promotional programs, don ca tai tu (southern amateur music), performances of traditional cake making, folk cake making contest and folk games, etc. Particularly, the Hot Air Balloon Festival 2023 with the theme “Fly up Can Tho! Proud to be home to white rice and pure water” will take place from April 30 to May 3 at Can Tho City.

Mr. Nguyen Thuc Hien, Vice Chairman of Can Tho City People's Committee, delivered a speech at the festival.

Vice Chairman of the People’s Committee of Can Tho City Nguyen Thuc Hien said that the Southern Folk Cake Festival has become an important tourism event with the goal of preserving and promoting the cultural values of Vietnam’s cuisine and traditional cakes of the southern region. It is also an opportunity to honor bakers, boost the production process of folk cakes, and promote Can Tho tourism.

In order to ensure the operation and well serve the needs of visitors during the festival, Vice Chairman Nguyen Thuc Hien asked the Organizing Committee to implement disease prevention and control strictly; ensure food safety, environmental sanitation, security and order; improve the service quality to better serve visitors.

In addition to the opening ceremony of the 10th Southern Folk Cake Festival 2023, there is also a special art program to celebrate the 48th anniversary of the Liberation of Southern Vietnam, and National Reunification Day (April 30, 1975 - 2023).