The Southern Folk Cake Festival is a popular event that has been organized ten times, attracting both domestic and international tourists to enjoy and contemplate Southern folk cakes, local cuisine, specialties, OCOP products, and souvenirs. The 11th Southern Folk Cake Festival is scheduled to take place from April 17 to 21, 2024 at Binh Thuy District Square (Binh Thuy Ward, Binh Thuy District, Can Tho City) under the theme “Bold Flavors of the South”. The opening ceremony of the festival is expected to take place at 7:00 p.m. on April 17, 2024.

According to Director of Can Tho Municipal Department of Culture, Sports and Tourism Nguyen Minh Tuan, the festival aims to both preserve and celebrate southern traditional cakes, whilst simultaneously building a trademark for them. The event is a convergence of culinary excellence and attracts over 100 artisans from all over the country to compete and demonstrate traditional cake-making techniques, "The 11th Southern Folk Cake Festival in 2024" carries the mission of bringing Southern folk cakes to everyone and gradually approaching the international market.

As many as 250 food stalls by both artisans and businesses based in Can Tho city and 18 provinces and cities throughout the southern region will also take part in the festival. Visitors will have the chance to sample hundreds of kinds of traditional signature savory and sweet cakes, such as bánh khọt (deep-fried shrimp pancake), bánh ít trần (sticky rice dumpling), and bánh bò (steamed rice cake).

The occasion will also include cooking classes for children, folk games, and live folk music performances every night.

Mr. Nguyen Minh Tuan, Director of the Department of Culture, Sports and Tourism of Can Tho City, said this year’s festival will introduce the traditional craft of Thuan Hung rice paper making (Thot Not district) so that people and tourists can experience this Vietnam’s national intangible cultural heritage. The highlight of the event will be a performance put on by local artisans to make a three-meter long bánh xèo (sizzling rice crepe). It aims to introduce the local specialty to domestic and foreign tourists.

Mr. Nguyen Minh Tuan revealed that the Department of Culture, Sports and Tourism of Can Tho City has coordinated with the People's Committee of Binh Thuy district and other relevant agencies to ensure security and order during the Festival. Specifically, they have arranged appropriate parking spots and deployed the necessary forces.