South Korea remained the largest source market, with over 1.3 million arrivals during the period, followed by China (nearly 399,000), the United States (over 307,000), and China’s Taiwan (nearly 252,000). Rounding up the top 10 markets are Thailand, Japan, Malaysia, Cambodia, Australia, and Singapore. Currently, international tourism in Vietnam has hit its low-season travel period

since the number of foreign visitors in May fell 6.9 percent from the previous month. However, visitors from China are increasing, with a growth rate of 31% compared to the previous month. This is a positive sign for a strong recovery in the last months of the year - the peak season for international visitors. This year, Vietnam set a target to earn some 650 trillion VND from 110 million visitors, including 8 million foreigners. Earnings from accommodation and restaurant services in the first five months were estimated at VND268.3 trillion ($11.3 billion), up 22.1 percent year-on-year.

According to the Vietnam National Administration of Tourism (VNAT), the 4.6 million international arrivals recorded between January and May fulfill 57% of the yearly target. This coupled with a growth in the peak season of international tourism at the end of the year and policies to facilitate tourism in the near future means a possibility for the 2023 number to meet and even surpass the 8 million target.

Regarding the domestic market, the tourism sector served 12.5 million domestic visitors in May, pushing the total number of the group to over 50.5 million in the first five months. Also in May, revenue from domestic travelers is estimated to hit 267.2 trillion VND (11.37 billion USD). The volume of Vietnamese holidaymakers traveling around the country has been on the rise in conjunction with the annual peak of domestic tourism.

In May, Prime Minister Pham Minh Chinh signed off the Government’s Resolution No. 82/NQ-CP on the main tasks and measures for accelerating effective and sustainable tourism recovery and development. It specified many measures for developing tourism into a key economic sector so as to turn Vietnam into one of the 30 countries with the highest tourism competitiveness. Localities in Vietnam actively organize events to promote tourism and attract tourists such as the 2023 Ninh Binh tourism week, themed “The Golden Colour of Tam Coc - Trang An”, Ha Long Carnaval Festival 2023, Red Flamboyant Flower Festival - Hai Phong 2023, Border Hoa Sim (Rose myrtle) Festival in Mong Cai, Ky Yen Thuong Dien Festival in Binh Thuy communal house (Can Tho) ...