According to experts, breathtaking landscapes, rich cultural heritage, and delicious cuisine are the main factors that attract international tourists to Vietnam. Many prestigious international magazines and websites also recognize Vietnam as an attractive destination. Specifically, Vietnam has been named “Asia's new tourism hotspot” by Deutsche Welle (DW), Germany's international broadcaster and a trusted source for reliable, unbiased news and information. The Germany-based website has identified three reasons for Vietnam's rapidly rising to the new Asia tourism hotpot including the relaxed visa policy, a well-preserved natural beauty, and bustling cities.

Channel NewsAsia has picked 10 cooling getaways in Asia to escape the intense heat, with three Vietnamese destinations namely Sa Pa in Lao Cai province, Da Lat in Lam Dong province, and Ba Na Hills in Da Nang.

Hoi An and Ho Chi Minh City are among the destinations appearing on a list from the World’s Best Awards 2023 as favorite cities in Asia, voted on by readers of US travel magazine Travel+Leisure.

Vietnam's Ha Long Bay, Hoi An, and Phong Nha-Ke Bang have been named among the 16 most favorite UNESCO world heritage wonders in Southeast Asia by leading UK-based travel magazine Wanderlust.

Starting August 15, Vietnam will extend the validity of tourist's e-visas to 90 from 30 days, with multiple entries, and triple the duration of visa-free stays for visitors from certain countries to 45 days. The adjustment of the visa policy will create favorable conditions for travelers to stay longer in Vietnam, thus giving a boost to the domestic tourism industry after the Covid-19 pandemic.

Vietnam received 6.6 million foreign travelers in the first seven months of the year, while it expects to receive 8 million foreign holidaymakers this year. However, the figure is projected to exceed 10 million thanks to the rapidly increasing number of international tourists, especially from South Korea, China, and India.