The shopping mall is part of a 30-storey building of the Shophouse complex, the highest in the Mekong Delta region to date. It includes five department stores taking up about 25,000 square metres and three basements.

The centre gathers domestic and international prestigious trademarks first present in Can Tho city. It is also considered an entertainment and food paradise with a five-star fitness centre, recreational areas for children, an international-standard cinema, and well-known restaurants.

Founded in Ukraine in 1993 under the name of Technocom, Vingroup has become Vietnam’s leading private real estate company. It comprises such subsidiaries as Vincom for high-end shopping centres, Vinhomes for residential properties, Vinpearl for tourism and recreational facilities and Vimec for hospitals.

The firm was twice named the winner of the “Best Developer Vietnam” category at the annual South East Asia Property Awards in 2013 and 2014. Recently, together with Vinamilk, Vietcombank, FPT Corporation and Petrovietnam Gas Joint Stock Corporation, the group made it into the Nikkei Asian Review’s Asia 300 list, which names Asia’s most dynamic companies.

Last year, Vingroup opened 10 shopping malls across the country and the ambitious company plans to make nearly 50 trading centres operational in 2016, aiming to nudge international-standard products and services, as well as modern consumption ever closer to Vietnamese people.