The event is expected to lay a foundation for trade and investment activities of Japanese enterprises in Can Tho and the Mekong Delta region in general, said Vice Chairman of the municipal People’s Committee Truong Quang Hoai Nam.

Many localities in the region have recently exerted their efforts to attract investment from Japan, but the work has not yet been effective, he noted, attributing the situation to cultural differences between the two countries.

According to the organising board, this year’s exchange programme will feature some 70 booths, 20 of which introduce Japan’s culture and products.

On display are mainly farm and industrial products, tourism services, food, pharmaceutical products, education and employment consultation services, consumer goods, and souvenirs.

Japan’s traditional dolls, masks and lanterns will be exhibited along with Vietnamese handicraft items such as calligraphy and paintings.

About 26 Japanese artists will join 103 Vietnamese artists in 33 art performances, which are part of the event.