Every year, around the beginning of May, Nguyen Huynh Ngoc Thao and her family in Ninh Kieu district start planning their summer trips. Ngoc Thao said, "I prepare early for each trip. Choosing a tour, booking a room, purchasing tickets, shopping for clothes, and getting travel items ready are all very important. The market offers various products with discounts and promotions, making preparation easier.”

Upon visiting shopping centers and supermarkets, customers can experience the summer vibe through the beautifully displayed merchandise. Products such as suitcases, towels, travel pillows, shorts, bathing suits, shoes, and bags are showcased with diverse options, along with discounts and promotions of up to 50%.

From around March, most major local fashion brands for women like Elise, Nem, IVY moda, SIXDO, etc. continuously introduce new summer collections. Due to the hot summer weather in Vietnam, these local brands prioritize thin, light materials. Most use silk, chiffon, lace, and linen with vibrant colors. Bright, single colors or large floral patterns continue to be the trend of this year's summer fashion. The designs of these brands are minimalist, creating highlights with folds, stylized hems, and waist accents with large flowers made of beautiful fabric. Some collections have a classic vibe, mainly with bow details, ruffles, strapless or off-the-shoulder dresses/tops, halter neck dresses, baby doll-shaped long dresses, and classic vintage skirts, shorts, shirts, ruffles, t-shirts, etc. Depending on the brand, the price ranges from 690,000 to 6,990,000 VND per product. Most brands have promotions, discounts ranging from 10% to 30%, or cumulative discounts on invoices for customers.

At general fashion stores on the streets of Nguyen Viet Hong, Nguyen Trai, 30 Thang 4, Mau Than, 3 Thang 2, Tran Hung Dao, skirts, dresses, and summer fashion clothes are overflowing on store shelves. Although they are not as beautiful or high-quality as branded products, the prices of the clothes at these places are reasonable and affordable, with diverse designs and materials. In particular, young people often go shopping at these stores because they offer "fake" models that are similar to the ones of major fashion brands in the world. According to these clothing businesses, most of their products are from domestic garment factories, some are imported from Guangzhou (China) and Thailand. The prices of products here are quite reasonable, ranging from 135,000 to 415,000 VND per shirt, 175,000 to 650,000 VND per dress; Prices for long jeans, shorts, and shirts range from 115,000 to 430,000 VND per piece.

When it comes to swimsuit fashion, this year's styles haven't changed much in terms of design and price. Swimsuits for women come in two forms: bikini or one-piece, while men have swimming trunks. The materials used for swimsuits are typically thick and elastic, offering good stretch and vibrant colors. Some popular brands include Bikini Passport, Hanh, and Xuan Thu. The average price ranges from 85,000 to 520,000 VND per set for women's swimsuits and 75,000 to 350,000 VND per piece for men's swimming trunks. Additionally, swimming goggles, buoys, swim caps, and waterproof bags for holding electronic devices are also available, with prices ranging from a few dozen to several hundred thousand VND per product.

As for hats, most of the options on the market are domestically produced using materials like cotton, monofilament, and denim. Prices typically range from 145,000 to 2,500,000 VND per piece. Small-brimmed hats or baseball caps are priced from 120,000 to 850,000 VND per piece, depending on the brand. Parents looking for sun hats for their babies can find fabric sun hats with visors and nape covering, priced around 100,000 VND per piece, with high-end imported options costing about 250,000 to 450,000 VND per piece (including additional whistles and drawstrings to fit the baby's head).

Don't forget to consider your footwear when heading out. For the beach, opt for foam flip-flops. Ballet flats, sandals, and flip-flops are suitable for casual walks, while sports shoes are ideal for hiking or climbing. You can find a wide range of options in the market, from domestic to high-end brands like Biti's, Kappa, Reebok, Vans, MLB, Adidas, Nike, and Converse, with prices varying from 89,000 VND to several million VND per pair. Additionally, you might want to check out backpacks, handbags, and suitcases. As for summer, handbag brands like Lock&Lock, Charles&Keith, Aldo, Pedro, Vascara, LYN, Mochardo, and Juno offer a variety of designs in colorful summer patterns at prices ranging from a few hundred thousand VND to several million VND per product. Lastly, consider adding sunglasses to complete your summer look.

Sunscreen is also important for your summer vacation. There are various sunscreen products available, ranging from domestic to imported, and from popular to high-end brands, designed to suit different skin types and needs. Popular brands include Sunplay, Nivea, Bioré, Neutrogena, L'Oreal, Shiseido, The Faceshop, Vichy, Anessa, Avène, Laneige, and many more, offering sun protection indexes (SPF) of 35, 50, or 100. These sunscreens come in different formulations such as cream, serum, milk, gel, and liquid (for spray) with prices ranging from 53,000 VND to over 1 million VND for a 25-50ml tube. Beyond SPF, people now look for non-oily and long-lasting formulas. Some also opt for sunscreen pills, mainly imported from Japan, America, and Germany under brands such as DHC, Sakura, Be Max The Sun, Uv Fine, and Caroti. Prices for these pills range from 350,000 to 1,450 VND per pack of 30 or 60 tablets. For children, there are brands like Johnson & Johnson, Pigeon, Sunplay, Nivea, Vichy, Avène, Suave Kids, L'Oreal Kids, Gerber, Huggies, and Cetaphil, priced from 85,000 VND upwards per product.

In addition to stores and supermarkets, many women also choose to buy products online because online shopping is convenient and diverse with various brands and designs. However, you must be careful with shopping sites and products when purchasing online. Reputable shopping websites and clear information about products are recommended.