The move aims to meet travel demand of people in the Mekong Delta region, especially students, to Thailand during this summer, said WorldTrans General Director Tran Tuong Huy.

It will help people from Can Tho save up four hours of travelling to Ho Chi Minh City by car, as the ticket fare from Can Tho to Bangkok is nearly the same as that of HCM City-Bangkok route, he added.

The direct flights will be operated by ThaiVietjet, with one flight in four days. The duration of each flight is 90 minutes.

The roundtrip ticket is 4.8 million VND (211.4 USD) per passenger and 4.5 million VND (198.2 USD) for each passenger in a group of 10 people and more. There is no one-way ticket.

According to Huy, 900,000 Vietnamese tourists came to Thailand in 2016. The figure is expected to hit one million this year, with visitors from HCM City and Mekong Delta region accounting for 60 percent.

The Mekong Delta region is also hoped to see nearly 100,000 peole visit Thailand in 2017.

WorldTrans once opened direct flights from Can Tho to Bangkok, Nha Trang and Da Lat.